Concept testing of a tool to help businesses upload their location data to Facebook.
Product validation on utility, usability and data accuracy.
Comparing the usability of business intelligence tool to support vendor selection.
Identifying what factors impact product adoption.
Validating assumptions and fine tuning the target audience by means of ethnographic research.
Concept validation and usability testing of a business strategy tool.
Testing different information architectures in a closed card sorting study and usability test.