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Project Details

Categories:

Date

2017

Client

Facebook

Client URL

www.business.facebook.com

Project Description

For businesses advertising on Facebook, providing location data is a prerequisite to use location related features. Nevertheless, the process to provide location data was cumbersome and presumably resulted in low adoption and high drop-off rates. I helped define and tested two design iterations proposing an alternative flow with small businesses as well as client support professionals.

The outcome was a report of experience, potential and areas of improvement for implementation of the flow.