uxenzo

Project Details

Categories:

Date

2015

Client

ING

Client URL

www.ing.nl

Project Description

The department focusing on business customers, was developing a new proposition for freelancers. To validate assumptions and fine tune the target audience I conducted an ethnographic study among freelancers. Together with members of the project team I visited participants at home, conducting an interview and observing their bookkeeping. Stimuli consisted of a deck of images describing features and existing products.