Our marketing department wanted to understand the consumer demand for a new television concept. I brought in an external agency to conduct a wide scale survey. The study was based on the KANO model, asking users to indicate their preference for products with different feature set such that delightful features, that make a difference, can be identified.
The survey was conducted in EU (north), EU (south), Russia and Brazil, with 300 participants per site.
I consolidated the research questions, made a vendor selection and communicated research questions and test proposals to the selected vendor. I reviewed the survey design, interpreted the results and presented these to the marketing team.