uxenzo

Project Details

Categories:

Date

2017

Project URL

//www.facebook.com/business/help/176164682883378

Client

Facebook

Client URL

www.business.facebook.com

Project Description

Recent years, advertisement has grown more sophisticated in targeting people locally. Specifically for brick-and-mortar retail businesses, competing with eCommerce, it is important to measure and understand offline visits and advertisement effectiveness. I validated a Facebook product in showing advertisement effectiveness with major retailers in the US and France through recurrent testing remote and on-site.

The outcome was a report on utility, usability and data accuracy of the product.